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"Your home is a big investment -
when it comes time to sell,
home staging can optimize that
investment." |
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Many buyers have no imagination and see
only what you show them. They have difficulty visualizing
how an empty room could look, fully furnished.
Without
furnishings, buyers
have trouble determining scale in an empty room. If a
buyer is unsure how furnishings will fit in the home, they will
not buy it.
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Staging
will make an otherwise cold, lifeless property appear warm and
homey, thereby increasing its appeal to potential buyers.
Empty
rooms actually appear smaller than when they are properly
furnished. Rooms
appear larger and have a defined purpose when they are staged
with well-chosen furniture and accessories. |
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It is said, in the real estate market,
that buyers make up their minds about a home in less than 10
seconds upon entering. A home that makes a poor first
impression has probably lost the potential buyer's interest
before they've even seen its best features. |
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Show them the love!
A well-staged home tells prospective buyers that the home is
lovingly cared for. It gives them the confidence and peace
of mind that they are buying a home that has been carefully
maintained. Properly
executed staging creates flow in a home, making it feel roomy,
spacious and comfortable. |
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"Vacant homes are forgettable" |
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“When
I see a home with no furniture in it, I instantly drop my offer
price about 30% in my head, figuring the original owner is in
some kind of predicament."
- Prospective Home
Buyer
Don't sell yourself
short after that expensive renovation is complete. Many buyers
automatically reduce their offer price when they see a vacant
home, assuming the seller is in trouble; by leaving a newly
renovated home unfurnished, you'll simply be inviting 'low-ball'
offers. |
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Research shows that
staged homes sell faster and for more money:
A survey by Barb
Schwarz of StagedHomes.com in 2005 revealed that staged homes
sell in an average of 7 days versus 45 days for unstaged homes.
She also found that homes that
were staged sold for more money - an average of 6.9% more -
than homes that were
not
staged. |
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Empty
rooms give the buyer nothing to focus on but the flaws. |
Staging
gives your home the edge it needs to compete. |
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Successfully
executed staging creates a feeling of warmth that buyers connect
with on an emotional level |
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Too many personal
items or too much clutter can make a potential buyer feel
uncomfortable and as if they are intruding in your home.
It creates an unpleasant distraction that prevents the buyer
from forming an emotional attachment to the home. |
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Staging often raises
the value of a property by way of reducing the home's flaws,
de-personalizing, de-cluttering, cleaning, enhancing curb appeal, and
updating the home's style. Properly executed staging leads the
eye to attractive features, while minimizing flaws. |
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After |
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Home staging is more than simply interior
decorating. The way we live in our homes is very different than
the way we sell them, and staging takes this into account. |
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You’re not just
selling a house, you’re selling a home, a lifestyle. By
creating ‘lifestyle vignettes,’ home staging allows potential
buyers to easily imagine themselves living in the home, enjoying
an upgraded lifestyle. |
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Before |
After |
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Not every buyer
will share your taste in color choices |
Keeping colors
neutral will attract the broadest possible audience of buyers |
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