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Creating an Alluring Home
So, you’ve decided to sell your
home. If you're like most people, your home is the single
biggest investment you'll ever make, and you want to get the
best possible return on that investment. Before putting it
on the market, you know your home needs to look its best by making
sure it’s clean and tidy. You might even do a little decorating
– say, perhaps, by adding some artwork to the walls and putting some pillows on
the sofa. Now you’re done, right?
Not quite. While important, these
basics – cleanliness, neatness and basic décor - are just the
beginning.
The goal of home staging is to
arrange the home in a way that enables potential buyers to
imagine themselves living in the home - relaxing, entertaining
friends, raising their families. By creating a warm and inviting
environment, staging allows a potential buyer to form an instant emotional
attachment to your home. Once the buyer is sold on an
emotional level, your home is no longer simply a commodity to them and
the price per square foot and features list are no longer as
important.
What is Home Staging?
Home staging is the
practice of preparing a home for market in order to sell quickly and at the highest
attainable price by creating the best possible first
impression.
Why hire a Home Stager?
Once you decide to list your
house, it is no longer your home, but a product for sale on the
open market. It is difficult for most people to take a
step back and to see their home as it will look to a prospective
buyer.
A professional Home
Stager provides a valuable outsider’s perspective, having the ability to
see your home as potential buyers will see it and to arrange the
home in the most broadly appealing way possible. Perhaps
most importantly, a Home Stager is trained to identify and highlight the home’s
strengths in a
way that the
homeowner seldom can.
What does Home Staging
involve?
First it is important to ensure that the home is looking its absolute best in terms of
cleanliness, furniture, décor, and overall style. But
decorating your home to live in is different than staging it to
sell. A professional Home Stager will arrange the ideal amount of furniture and décor in
a way that enhances 'flow' while creating an updated and stylish, yet broadly appealing
look that will attract a wide variety of buyers.
During the
entire process, the Stager uses artful furniture and décor
choices and arrangements that will emphasize the home’s
focal points, while downplaying weaknesses. Design vignettes can be
used to create a warm and inviting atmosphere, highlight
functionality, and help the prospective buyer to envision an
upgraded lifestyle, ultimately encouraging the buyer to form an
emotional connection with the home.
There are several levels of
services available to home sellers of all needs and
budgets, from minor adjustments to more substantial makeovers,
including furnishing and staging empty homes. Contact us by
e-mail or phone to arrange an in-home estimate at no cost. |
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Priority #1: Get them in the door!
Most buyers' first impression of your home will come from MLS
photos. Home staging creates alluring photos, bringing buyers
in.
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"Selling your home is a competition.
Staging will make your home stand out among the masses,
creating a lasting memory in the minds of potential
buyers." |
Before


After
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"While
buyers definitely house hunt with a list of
desired features, they ultimately buy on
emotion.
Successful home staging will encourage the prospective
buyer to create an emotional attachment to your home,
even if it doesn't
match their list of
requirements." |
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